Link Building is the Key for Online Success

Link Building is the Key for Online Success

What is Link Building?

If you are in online business, you probably know that the success of your business in a great extent depends on your website position in search engines. The closer your link to the top of search results page is, the more visitors will click on it. Thus, for webmasters, it is important to optimize their websites for search engines and get as higher rank for their pages as possible.

Search engine optimization is the process of taking steps with your website to make it highly ranked by the search engines for your desired search terms. The key element in getting a higher page rank is link building. Building high-quality links to your website that appear natural to search engines is one and most important step towards increasing your page rank.

Why Are Links So Important For Your Online Success?

For two main reasons:

1) Links make your website get indexed by search engines so they begin ranking your pages for target keywords. The higher rank in search engines you have, the more visitors (and sales) you’ll get.

2) Search engines use links to determine how relevant your web page is to search terms. By building links from relevant sites, you ensure that your web page gets indexed and ranked by search engines accordingly.

Copyright © G-Lock Software. All Rights Reserved.                                                                          Page 3

Link Basics

Before we get down immediately into link building strategies, let’s look into link basics and define some most important linking concepts…

Link Designing

Typically a link consists of two parts:

1) URL (Uniform Resource Locator). This is the web address of the site your link points to.

2) Anchor text. This is the visible text of the link.

Example:

Free Email Templates Collection

This is the link to our website at http://www.hotemailtemplates.com

The HTML code to generate a link is

<a href="http://www.hotemailtemplates.com">Free Email Templates Collection</a> <-----------URL------------> <-----Anchor text------>

Copyright © G-Lock Software. All Rights Reserved.                                                                          Page 4

Inbound and Outbound Links

An inbound link is a link that points to your web page from a different page hosted on someone else’s website. An outbound link is located on your website and points to someone else’s page.

One Way and Reciprocal Links

One way link is a link that points from one web page to a page on someone else’s website. On the picture below there is a one way link between Page 1 and Page 2.