Google's Mobile Biz Under Siege After $5 Billion Fine By EU (Under Siege Mobile Biz của Google Sau $ 5 tỷ Mỹ Bằng EU)

Key Takeaways From Google Marketing Live in 280 Characters or Less At Google Marketing Live in San Jose last week, Google announced a slew of new features. We’ve plowed through the best tweets from last week to see what marketers really thought about the event. Facebook Political Ads: How We Got a Mayor Elected [PODCAST] In this week’s PPC Show, we talk about political ads. Louis Belpaire, Director of Paid Media and Analytics at Silverback Strategies, will share the details on running political ads on Facebook after the Cambridge Analytica scandal. Create Facebook Ads From Your Mobile Device Facebook has launched new creative tools that allow marketers to create and edit ad images directly from the Ads Manager app. Google's Mobile Biz Under Siege After $5 Billion Fine By EU AdAge argues that Google risks losing part of its global mobile ad revenue following the law enforcement requiring Google to stop ‘illegally tying’ Chrome and search apps to Android. Snapchat Beefs Ad Targeting in Deal with Nielsen Snapchat and Nielsen are doubling down on their partnership and are now offering marketers the ability to make targeted ad buys based on offline data. Twitter’s Bot Purge Welcomed by Agency Execs Millions of followers disappeared from Twitter accounts last week, but marketers say that’s not a bad thing. Google Posts Adds ‘Call Now’ Button Google My Business has added the ability for businesses to add a “call now” button to their Google Posts. A Cloud Still Hangs Over Media Transparency Agencies are increasingly being faced with so-called pay-for-performance models that ask them to put their entire fee at risk if campaigns don’t hit certain objectives.

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